The New Working Woman Essay Example | Topics and Well Written Essays - 750 words

The New Working Woman - Essay Example To attract more customers and smoothen the progress of making weighty quantities of sales, there was a growing need of new personnel. While the small shopkeeper could easily rely on relatives and trustworthy subordinates, the department increasingly became an employer of current industrial enterprises. However, as time went by, the storeowners saw a need to employ more academically qualified personnel in their stores; in addition these graduates had to be rewarded handsomely for their services. The graduates in the top hierarchy were to work with the sales clerks who were driving the business forward through more sales. Women were playing a crucial role in the entire business. In fact, even though they did not appear as the majority among the employees until 1914, they dominated certain core business departments. They were both the customers and the clerks in the growing business. They dominated departments such as the fashion industry, market place, dry goods, and the sales force. In these setup; the roles of women; was seen as an extension of their domestic duties and a significant experience in the specialty of business. The department owners faced various challenges when implementing their strategies. Among them was the necessary training needed for new staff. Older sales representatives’ trained new staff, their competitiveness’ and experience was a thorn in the flesh for the owners. The older sales women viewed the younger generation as competition and as people who would take up their jobs. The business owners faced other challenges related to the working conditions of their employees. These usually resulted in the proliferation of strikes by the union sable lower cadre staff. These led to a change of strategy by the business owners, they made their mind to employ women staff; because they were less aggressive and did nit participate in the