Research report Essay Example | Topics and Well Written Essays - 250 words

Research report - Essay Example This is since they do not have the same intellectual level as the analyst on the given subject. The author of the report needs to match the material with the interests of his/her audience. This can keep them interested through the presentation process. Without an exceptional presentation, the audience may find the material uninteresting (Lannon, 2007). Another reason why a researcher needs to think of his/her audience is the fact that their need for that information is vital. Therefore, a researcher has the capacity to influence the audience through the report (Lannon, 2007). The presentation needs to suit them perfectly. There is first the elimination of unnecessary detail. The audience needs to understand the motive of the research. Getting straight to the point is one way to do this. The audience may be lost while trying to decipher the main point of the research, hence losing interest. Another step is addressing the audience directly during the presentation (Gerson & Gerson, 2005). This can be of help since the audience need to feel as part of the report. Moreover, the language should suit the audience to make them understand better. This is to prevent losing them in the long run due to tough grammar. Keeping it short, precise, and to the point can help the audience appreciate the report, and the researcher. They do not need to get lost in the presentation of the findings. Hence; the reason to keep the presentation short (Gerson & Gerson, 2005). In conclusion, an exceptional report relies heavily on the presentation of the findings. If there is a poor presentation, then the research was in vain. It makes the researcher lose morale even though he/she might have decent material (Blicq, 2003). Following such steps, one is likely to have his/her audience interested in what they are

Development of Chinese Market Economy

Development of Chinese Market Economy With the development of Chinese market economy and increasingly important role of the marketing process, multinationals have launched a large-scale action, the Chinese market has become the centre of global strategy of transnational corporations. Nowadays, multinational corporations have become the main opponent of domestic enterprises, competing with domestic companies, meanwhile they are also faced with the local heated competition. The German Deputy Consul General stationed in Shanghai, Dr. Peter Kreutzberger had made a questionnaire survey on all German companies in China, drawing one of the conclusions is: most German companies in China experienced more intense competition in China than in Germany, and the Chinese market competes more intensely than the European market. Unilever Chairman Mr. Le Mengneng also said: Competition in China, people who from around the world, you need to release that local competition face has become more and more powerful. Competitive pressures will n ot decrease, and not scare us, but life will not be easy certainly. In China, such a pattern of competition, International brands are capturing territory. China has registered more than 160 million trademarks, and more than 20% are foreign brands. These foreign brands are changing patterns of competition to adjust competitive strategy in China(Ping Chenzhu,2005). Aggressing expansive trend of transnational corporations, however, why in general multinational companies seems to be more competitive than local companies? Where is their competitive advantages? With regard to multinational companies, their competitive advantages may come from technology, capital, talent, channels, management, marketing, or the one aspect of brand, or few aspect. But what are multinational companies depending on success in China? In short, it is brand, they have a strong brand competitiveness. Brand is power, and brand marketing strategies for multinationals to help them achieving the success of expansion. In the 21st century, the global brand has entered the era of international competition. Supposing enterprises want to gain advantages in the competition, it must attach importance to brand marketing. Brand as an important means to carry out marketing activities, making their products uniqueness in the competition, moreover, in the course of business, this way is useful to long-term profitability and maintain its position in the market. Especially in the fierce competition, an era of homogeneous goods, brand has increasingly become the most powerful weapon for competition (Dou Guangli,2004). Furthermore, the cultural taste of brand image and level decided by brand awareness, reflecting the pursuit of company and spiritual insight, becoming the key to winning. So far, many Chinese enterprises have not established the correct concept of brand awareness, and the branding of export products and brand value are low, resulting in poor product sales. Chinese companies should be based on their own conditions and characteristics, improving the sense of brand competition, implementing brand marketing strategy. If it can turn Made in China into Chinese brand, it will occupy larger international market, receiving good results. LOreal Group, for example, analysis of the brand marketing status of transnational corporations in China, including multinational brand marketing bring advantages to the Chinese market. Whats more, establishment of brand for brand marketing strategy and importance on promotion. By means of having successful experiences of others to go by transnational corporations and comprehensive analysis, combining with the contemporary brand management theory, posing Chinese companies how to enhance brand marketing and development of new trends in the future. Proposed Research Methods In the study method, this article uses a comparative analysis method and empirical research method, through the exploration of relevant theoretical research, exploring relevant theory about the development of multinational corporations brand marketing; and combine with the brand marketing status of Chinese corporations and strength level. In the perspective, revealed that the measure of brand marketing of development of Chinese company and future trends. Bibliography Alexander,B. (1992). How Brand Image Drives Brand Equity. Journal of Advertising Research,PP.32. Keller,K.L.(1993).Conceptualizing, Measuring, Managing Customer Based Brand Equity ,Vol.57, (1). Gui Zhuchun.(2005).Promote brand image,pp.7. Wei Fanguo.(2005).Chinese company Face transnational mergence,pp.8. Ping Chenzhu.(2005).Brand management. China development. Dou Guangli.(2004).Brand competitiveness. University of Chinese people. Philip,K.(1997).Marketing management. University of Chinese people.

Elizabeth Bathory :: essays papers

Elizabeth Bathory In order to improve her complexion and also to maintain her failing grasp on her youth and vitality, she slaughtered six hundred innocent young women from her tiny mountain principality... The noble Bà ¡thory family stemmed from the Hun Gutkeled clan which held power in broad areas of east central Europe (in those places now known as Poland, Hungary, Slovakia, and Romania), and had emerged to assume a role of relative eminence by the first half of the 13th century. Abandoning their tribal roots, they assumed the name of one of their estates (Bà ¡tor meaning 'valiant') as a family name. Their power rose to reach a zenith by the mid 16th century, but declined and faded to die out completely by 1658. Great kings, princes, members of the judiciary, as well as holders of ecclesiastical and civil posts were among the ranks of the Bà ¡thorys. Adopting an exalted name did not alter some basic familial preferences among lesser lights however, and in order to consolidate more tenuous clingings to influence there was considerable intermarriage amongst the Bà ¡thory family, with some of the usual problems of this practice produced as a result. Unfortunately, beyond the 'usual problems' some extraordinary difficulties arose (namely hideous psychoses) and several "evil geniuses" appeared, the notorious and sadistic Erzsà ©bet the most prominent of them. Truly, she was evil enough to be recognized as one of the original "vampires" who later inspired Bram Stoker to write the legend of Dracula -- but unlike Stoker's story, she was real. Unusual for one of her social status, she was a fit and active child. Raised as Magyar royalty, as a young maid she was quite beautiful; delicate in her features, slender of build, tall for the time, but her personality did not attain the same measure of fortuitous development. In her own opinion her most outstanding feature was her often commented upon gloriously creamy complexion. Although others were not really so equally impressed with the quality of her rather ordinary skin, they offered copious praise if they knew what was good for them, as Erzsà ©bet did not accept unenthusiastic half-measures of adulation; and she was vindictive. She was only 15 when she was 'married off' for political gain and position to a rough soldier of (nevertheless) aristocratic stock and manner. By reason of the marriage, she became the lady of the Castle of Csejthe, his home, situated deep in the Carpathian mountains of what is now central Romania, but which then was known only as Transylvania.

The Hippie Movement and the Beat Movemnt

How the Hippies got hip with the beat of the Beat Movement Jack Kerouac once said, â€Å"the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars† (Kerouac 5). Kerouac was the symbol of the Beat Movement.He was the rebellious and adventurous man, who during his time was considered an outcast, but soon later made way for the counterculture of the Hippie Generation. The beats were all about going against social conformity and usual political views (Bennett 340), which mirrored the belief system of the hippies one decade later. This is one of the many reasons why the Beat Movement was the actual beginning of the Hippie Generation and drug epidemic that occurred soon after. The Beat Movement was the main influence on the Hippie Generation and drug epid emic.The Beat Movement consisted of a group of American writers and artists popular in the 1950s and early 1960s, influenced by Eastern philosophy and religion. William T. Lawlor called the Beat Movement â€Å"an artistic movement noted for experimentation and a bohemian lifestyle† (Lawlor 70). These individuals involved in the movement believed in spontaneity and utilized this characteristic to go against the average culture of the 1950s and for personal self-expression through literature and art. Many found their inspiration of spontaneity in the urban environments that surrounded them.Robert Bennett stated that Daniel Belgrad, author of The Culture of Spontaneity: Improvisation and the Arts in Postwar America, â€Å"argues that the beats were part of a much larger cultural movement that used spontaneous art to challenge the ideology of corporate liberalism† (Bennett 340). Many of the people associated with the Beat Movement help to create the distinct characteristic s of this movement. Jack Kerouac was one of the main individuals involved with the movement and was the one who coined the term â€Å"beat. â€Å"Beat† was a slang term to describe the â€Å"beaten down† people in America at the time as Kerouac stated in one of his many interviews. Kerouac wrote one of the main works of literature that described the Beat Movement and its people, which was his novel On the Road (Lawlor 72). Another individual involved with the Beat Movement was Jack Kerouac’s good friend Neal Cassady. Cassady made appearances in many of Kerouac’s novels and is known as the symbol of experimentation with drugs and intercourse. Authors Allen Ginsburg and William S. Burrough were also important to the movement.Ginsburg’s novel Howl and Burrough’s novel Naked Lunch are some of the best examples of Beat Literature. The Hippie Generation came into existence soon after the Beat Movement. Hippies were members of the 1960s countercul ture movement who adopted a peaceful and optimistic lifestyle while disagreeing with corporate nationalism and the Vietnam War. The hippies were well known for wanting peace instead of the United States involvement in the Vietnam War. Hippies also liked to use bright vivid colors and rebel against the society of America at the time by dropping out of school, taking up different religions, and experimenting with drugs.Hippies were usually Buddhists or Hinduisms and â€Å"†¦sought enlightenment through meditation†¦Ã¢â‚¬  (Chepesiuk 352). Hippie was not the original term for these rebellious people during the 1960s. Michael Fallon, a reporter for the San Francisco Chronicle coined the term â€Å"hippie† (Hippies 148). He said that a â€Å"hippie† was short for a â€Å"hipster†, which is someone popular at that point in time. Hippies, like the beats, turned away from middle-class society and were considered outcasts. Hippies were known as â€Å"†¦p eace loving, nonmaterialistic, and nonconformists† (Chepesiuk 351).Many people were involved during the Hippie Generation. Allen Ginsburg, who was also a part of the Beat Movement, was a part of the Hippie Movement. Ginsburg, like many hippies, took part of the anti-war movement and tried to get the United States to back out of the Vietnam War. Bob Dylan, a musician at the time, helped with his partakes in drug usage. Drug use during the 1960s was prominent, which is why the drug epidemic began soon after. The Woodstock Festival was a gathering of many of the people involved in the Hippie Movement designed to bring peace and music together.That did not end up happening. At the festival many riots and fires occurred causing to create havoc and mayhem. This explains why some historians say the festival was the beginning of the end for the hippies. Bennett once stated that â€Å"†¦the Beat Movement†¦powerfully influenced the emerging counterculture of the 1960s by prov iding an early avenue for social protest and experimentation with alternative lifestyles† (Bennett 342). The Beat Movement and Hippie Generation had many similarities between them since one had influenced the other.Both movements began in San Francisco, California and spread throughout the country, influencing people from all over (Lawlor 70; Chepesiuk 351). Both the hippies and beats were influenced by Buddhism and other Eastern philosophies. Jack Kerouac used Buddhist influences in his writing such as the novel Dharma Bums. Hippies meditated and believed in peace instead of agreeing with the war going on in Vietnam. Hippies also took trips to India in search of spiritual truth and also turned to nature. Hippies believed in Karma which is a practice of both Hinduism and Buddhism.Another similarity is the roles in society people played at the time in which they existed. Both were looked down upon. Many Americans disapproved of the lifestyle they chose to live. Both also reject ed authority and the status quo. Hippies felt their best chance at changing society was to drop out of school and the world around them while beats felt traveling around the country would help them defeat the horrors of society. They were both non-materialistic and non-conformists and believed in freedom of expression.Beats showed their expression through literature and art. Both experimented with different drugs and started the drug epidemic which hit in the late 1960s. Allen Ginsburg and Lawrence Ferlinghetti were major figures in the anti-war movements during the 1960s and wrote ‘beat† literature during the 1950s (Bennett 343). Another person was Neal Cassady. Neal Cassady was not only the symbol of the Beat Generation, but he was also the symbol of the Hippie Generation (Beat 36). Although the Beat Movement influenced the Hippie Movement, the two had many differences between them.Since styles often change in quickly, the Beat Generation and Hippie Generation dressed differently. The Beat Generation looked more grungy with scruffy chins and mustaches and worn out clothing, while the Hippies wore bright vibrant colors with peace symbols and had long beards. Music also fluctuates so during the Beat Movement many listened to jazz music because it took place during the big jazz scene (Beat 34), while the Hippie Generation started with rock and roll and vinyl music (Hippies 148), such as Pink Floyd and the Jefferson Airplanes (hippie).The last different between the two movements was the types of drugs they experimented with even though they both influenced the drug epidemic. The Beat Generation experimented and was mainly known for experimenting with marijuana and amphetamines (Beat 35). The Hippie Generation on the other hand, was known for their drug usage with many different types of drugs, such as LSD, marijuana and heroin (hippie). Even though there are many differences, they are all minor while the similarities are major.In conclusion, the Beat Movement did in fact influence the Hippie generation and drug epidemic. Many people oppose to the idea that the Hippie Movement was influenced by the Beat Movement. Some even say that the hippies only came to be around because of the controversy dealing with the Vietnam War. They say that if the Vietnam War did not happen at that time, then the hippies would not exist. The 1960s Counterculture in America states that historian Terry H. Anderson once said that â€Å"the behavior of the [mainstream] culture boosted the counterculture.Without racism, war, and campus paternalism, the population of hippiedom would have been proportionately about the same size as that of the Beats in the postwar society† (Hippies 248). This quote shows that some historians do believe that the Beat Movement did not influence the Hippie Generation. Also, others say that the Hippies came out only to rebel against the generation before them since the 1950s were all about wholesomeness, prudishness and restraint (Bennett 340). Basically, historians only think the movement was a rebellion against all conformity.If either of those oppositions were true, then why are there so many similarities between the two movements? Thus, this means that the hippies were very much influenced by the rebellion and adventure the beats lived and wrote about. In conclusion, the Beat Movement did in fact influence the Hippie Generation and drug epidemic. The Beat Movement was all about going against the social normality’s of the â€Å"leave-it-to-beaver† lifestyle of the 1950s (Bennett 340). They spent their time experimenting with drug use and sexual freedom (Beat 34) and â€Å"many Americans disapproved of the lifestyle these young people lead† (Lawlor 352).The Hippie Movement was much like the Beat Movement due to the numerous similarities these movements share. Since there are so many similarities between these movements, it is accurate to state that the Beat Movement influence d the Hippie Generation and drug epidemic. Works Cited Bennett, Robert. â€Å"Spontaneity, The Beat Generation and the Culture of. †Ã‚  Beat Culture Icons, Lifestyles, and Impacts. Santa Barbara: ABC-CLIO, 2005. 340-44. Print. Chepesiuk, Ron. â€Å"Hippies. †Ã‚  The Sixties in America. Ed. Carl Singleton. Vol. 2.Dasadena: Salem, 1999. 351-52. Print. Hamilton, Neil A. â€Å"Hippies. †Ã‚  The 1960s Counterculture in America. Santa Barbara: ABC-CLIO, 1997. 148-50. Print. â€Å"hippie. † Hutchinson Unabridged Encyclopedia. 2005. eLibrary. Web. 12 Apr. 2012. Kerouac, Jack. On the Road. New York: Viking, 1997. 5. Print. Lawlor, William T. â€Å"Beat Generation. †Ã‚  The Sixties in America. Ed. Carl Singleton. Vol. 1. Dasadena: Salem, 1999. 70-73. Print. Layman, Richard, ed. â€Å"The Beat Movement. †Ã‚  American Decades 1950-1959. Detroit: Gale Research, 1994. 34-36. Print.

Cango Analysis

OVERVIEW: My initial observation is that CanGo is a company that has had some success so far. Liz and her company have many great ideas for the future of the company. However, they still need to create a mission statement to show what the company is trying to accomplish as well as what they are about. Liz was given an award, and just glossed over the story, because she had no idea how CanGo came to where they are. There was lack of planning, and didn’t even have a vision for her company. CanGo has identified a growing trend within the gaming industry that they want to use to bring them success, which is online gaming. They only problem is that they have taken on an area that is not within their normal range of business. Without looking at the challenges or risks, CanGo has jumped on board. SWOT: When looking into the SWOT analysis of the company. It is sad to say but the strength that I could come up with is luck. Due to the lack of planning, and many other areas, I am surprised CanGo has made the success that it has. Yes, CanGo does have some employees that know what they are doing, and did help contribute to that success. But overall I would say they had luck on their side. Unfortunately I have seen a wide array of weaknesses for the company. One of the biggest is communication. There isn’t any. When they had a meeting to discuss online gaming, there were never any decisions being discussed. It was, this is going to happen, hope you can deal type of situation, which leads to the strategic management of the company, or in this case lack thereof. The management of the company has no decision making processes, they just jump in head first without looking for the consequences or risks. Yes, there are benefits, but you need to check into things before making rash decisions. The company contains many levels of organization and a variety of people on their staff. Debbie seems to be the most knowledgeable and organized of the group. She is willing to help others, as well as do her own work. Nick on the other hand feels he is on top of everything and well organized. When in actuality is very far from it. Then there is Warren aka â€Å"Coach†. He has a direct approach when talking to his team members. However, gives very little guidelines. Another area that needs addressed is the work ethic of the employees, as well as giving assignments and tasks to qualified individuals. The entire project was basically put on Nick’s shoulders. He is not organized, and is not even prepared for this kind of work. RECOMMENDATIONS: The first recommendation we have for the CanGo Company is to develop a mission A professional development program would aid the CanGo staff in learning the strategic management process. This program would also aid in dealing with the dysfunction between the Operations Manager and the staff. Through study of the strategic management process, the Operations Manager would learn that moderately difficult goals are more likely to be met than impossible ones. His assignment for handling the entire online gaming project to one unorganized staff member, shows he needs this training. For example, Liz stated that their goal was to provide customers a one-stop shopping experience. Therefore, in a way stated one area of the mission for the company. Going into the entertainment service of online gaming is a step in the wrong direction, and would go against the mission statement. When giving out projects, make sure to assign it to the correct employee(s). Giving a project to the wrong employee can make or break the project, especially if they have poor organizational skills. The management also needs to follow through and give tasks to the correct person, but also give more direction. The Operations Manager needs to be more hands on. CanGo also announced an expected 500% increase in orders during the holiday season. Instead of making the online project the most important aspect or project, they need to work on the increase and making sure every area is covered. The company’s success is not based on the online gaming. They made their success through their one-stop shopping site, and they need to deal with the number of challenges that they are being faced with dealing with that. It is has a higher priority as well as is more in line with their business goals for the company. I would recommend making Debbie the Operations Manager for this project. She is well organized, is able to help teach how to best prioritize, as well as brings everyone together. I think she would accomplish more, because she is able to identify the problem without much difficulty and creates specific goals for each person for their daily activities. Plus she shows things in diagrams, such as a Gantt chart, to let everyone know within the group what needs to be done and what is a priority. The final recommendation I would make is to have CanGo go through some communication changes. They need to make a clear communications path between everyone. If someone is overwhelmed or confused, they need to be able to ask questions. If they are going to take on a new project, make sure it is discussed. So you can find out all aspects, such as challenges, risks, etc. References Prentice-Hall, Inc. , 2002. Class Videos. CanGo Quicktime Videos Week 1. Retrieved on 05/07/09. Prentice-Hall, Inc. , 2002. Class Videos. CanGo Quicktime Videos Week 2. Retrieved on 05/07/09.

Leo

Leo I still remember the long bus ride to the capital with my first grade class. I was so excited to see the beautiful gold domed building with magnificent marble floors and tall pillars.The first thing I did when I got off of the bus was to look for the president; I was sure that I would see him here at this grand building. I actually thought that the president lived in Charleston, West Virginia (the capital of our state). Once I asked my teacher where he was, she gently told me that the president was in Washington; we were here to see the governor.In my young mind I could easily equate the president and the governor together. There really didn't seem to be much difference between them, they were both important men. So no longer upset, I was ready to start my tour of the capital building.I was positively floored by the beauty that met us at the door.CLipped version of picture of George Bernard Shaw,...The expensive floors, the valuable paintings, the large offices, and the huge meeting rooms just beckoned me.Once we had seen all of the building that our little legs would allow us, our teacher finally informed us that we would now be meeting the governor, Gaston Caperton. I was the last person to shake his hand, much to my dismay. As a last minute surprise, Mr. Caperton asked our class to pose for a picture with him ,and I got to stand directly beside the governor. I knew right at that moment that I wanted to do just what the governor did. I wanted to help take care of our beautiful state in any way that I possibly could. That is why I want to major in political science in college.Political science students learn how to think...

HRM in Ford Motor Company

HRM in Ford Motor Company Alignment of HRM and business strategies Ford Motors is a well-established automobile manufacturer across the globe. It has a long history of successful operations. In order to remain profitable amidst tough competition in the automobile industry, the company undertook a number of restructuring efforts as part of its business strategy (Bayou de Korvin, 2008).Advertising We will write a custom report sample on HRM in Ford Motor Company specifically for you for only $16.05 $11/page Learn More From 2006 to 2012, the company executed the ‘One Ford’ business strategy. The Human Resource (HR) department job positions at Ford Motors include personnel relations, workforce planning and recruiting, business operations and labor relations. The main roles of the HR department entail recruiting/hiring, training, capacity building, promotions, demotions and firing of employees. I would prefer to work as a labor relations officer because I am diplomatic and c an adequately bridge the gap between employees, employer and trade unions. After Alan Mulally assumed the CEO’s position of the company in 2006, he initiated the growth stimulation plan under the banner of ‘One Ford’ strategy (Hiraide Chakraborty, 2012). First, this business strategy outlined the importance of a competent and well-motivated workforce in the growth objectives of the automobile company. There was urgent need to create a winning team that would boost the profitability of the company. Mutual participation in key decision-making processes was seen by the management of the company as a major motivating factor. Delivery of results was the mandate of individual employees even though tasks were assigned to teams. Teamwork experience is the noblest approach through which the company markets its human capital.  Second, the whole global enterprise of the Ford Motors adopted a single plan as part of the ‘One Ford’ strategy. The set performance objectives were also aligned with the global plan of the company. The ‘one plan’ concept was meant to avoid any form of ambiguity in the course of operations. As much as some level of success was attained through the autonomous business units, the management thought that the system was quite inefficient in delivering desired results. The ‘one plan’ agenda would be sustainable for a long period.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hence, a single, unified entity replaced the disparate units when the ‘one plan’ was embraced and adopted by the company.  In order to implement the ‘One Ford’ business strategy, the company began by securing adequate finances. A total of $23.5 billion was secured by the company towards the end of December 2006. This was indeed a major strategic financing that remarkably boosted the liqui dity of the firm. Besides, another 4.95 billion dollars was secured by Ford as part of its convertible debt since it was necessary for the company to cushion itself against unforeseen risks. The automotive business was also restructured alongside the ‘One Ford’ strategy. The latter was necessary because the company needed to be in line with the changing tastes and preferences of consumers, high fuel prices, and low demand for its products. Restructuring also entailed minimizing operational costs by close to $5 billion. As it stands now, the company is still pursuing the broad objective of hastening the production and marketing of new products (Chuang Liao, 2010). Ford Motors can establish a number of HR management strategies in order to improve its competitive strategy. For instance, the department should attract and mobilize the unique abilities of employees (talent) in order to enhance the adopted business strategies. Talent management can swiftly align HR roles with business strategy. Furthermore, building performance capability ensures that the set strategies are successful. It is the role of the HR department to undertake capacity building and training of employees on a regular basis. Other alignment methods include building effective leadership, good governance, and providing coherence. The company can increase diversity at workplace by holding managers accountable, introducing mentoring schemes, developing and promoting organizational culture, flexible working for all employees, and promotion of minority networking groups (Ilmakunnas Ilmakunnas, 2011).Advertising We will write a custom report sample on HRM in Ford Motor Company specifically for you for only $16.05 $11/page Learn More References Bayou, M. E., de Korvin, A. (2008). Measuring the leanness of manufacturing systems-A case study of ford motor company and general motors. Journal of Engineering and Technology Management, 25(4), 287. Chuang, C., Liao, H . (2010). Strategic Human Resource Management in Service Context: Taking Care of Business by Taking Care of Employees and Customers. Personnel Psychology, 63(1), 153-196. Hiraide, N., Chakraborty, K. (2012). Surviving the global recession and the demand for auto industry in the U.S. A case for ford motor company. International Journal of Economics and Finance, 4(5), 85-93. Ilmakunnas, P., Ilmakunnas, S. (2011). Diversity at the workplace: Whom does it benefit? De Economist, 159(2), 223-255.